Case Study: Data Literacy Program for FMCG
Client Challenge
A leading national retailer recognised that while data was being collected across multiple business units, confidence and capability in using that data to inform decisions was inconsistent. The business needed a way to embed data literacy skills across its workforce to unlock the full value of its data.
Our Approach
CREDuED partnered with the organisation to design and deliver a tailored Data Literacy Program. Unlike generic training, our program was co-designed with internal stakeholders to reflect the organisation’s unique roles, tools, and workflows.
We conducted a large scale learning needs analysis to identify data capability gaps and priorities.
We designed bespoke microlearning modules and accelerators, mapped to real work tasks and use cases, ensuring skills could be applied immediately.
We created a data literacy capability framework that outlined clear proficiency levels and measurable behaviours, making it easy for staff and leaders to see progress.
We provided ongoing engagement activities, including workshops, activations, and social learning platforms, to sustain learning beyond the initial rollout.
Outcomes
The program resulted in:
A +15% uplift in employee confidence when using data for decision making.
Improved data quality and governance practices, as staff became more consistent in entering and managing information.
A stronger data culture, with teams actively seeking insights to guide operational and strategic decisions.
Employees valued the investment in their skills, reporting stronger engagement and satisfaction with their development opportunities.
Why It Matters
By embedding data literacy, the organisation not only enhanced productivity but also built the foundations for AI readiness. With employees confident in handling data responsibly, the business is now better placed to adopt AI and advanced analytics tools that rely on trusted data.
CREDuED’s Difference
We believe that data literacy is not just about training, it’s about transformation. By tailoring every program to the organisation’s context and aligning learning to measurable outcomes, CREDuED ensures that data literacy becomes a capability that sticks, delivering real business value.
The Data Literacy Program continues to deliver measurable impact across the organisation. By reducing reporting bottlenecks and cutting down on escalations to analysts, employees saved valuable time and were able to focus on higher value tasks, boosting overall productivity. Staff gained clarity on how data connected to their specific roles, which enhanced confidence and improved efficiency in day-to-day decision making. Just as importantly, employees reported a stronger sense of engagement and happiness, valuing the investment in their professional development and the opportunity to grow their skills.
